Mike Amoia

Born in Queens, New York in 1974, Mike Amoia began as a music producer at twenty-two and entered television as a freelance assistant editor working nights at VH1 and Sony Studios, progressing within a year to freelance editor on projects for MTV, VH1, Sony Studios, and Chappelle’s Show at Comedy Central. Production credits across the following two decades include Discovery Channel’s Dirty Money, CBS’s Men of March, World’s Toughest Mudder, the Thursday Night Football open, the ESPN Monday Night Football open, Fox’s Being: Liverpool, and the Cooking Channel’s My Grandmother’s Ravioli. Mike Amoia is an Emmy Award-winning producer, entrepreneur and investor whose career has been built at the operating intersection of music, television, film and live entertainment. He is co-founder of Vidiots and Switchblade Entertainment Group, and owner of MIBE Music, a global publishing house with a catalogue of over one hundred thousand music cues and a worldwide roster of songwriters. The combined platform sits at the centre of the commercial music supply chain for film, television, advertising and branded content.

Mike’s credits as a music supervisor, composer and producer run across some of the most recognisable brand and broadcast properties of the last two decades. His work includes the Beyoncé Pepsi commercial campaign, CBS Sports, Bravo’s Million Dollar Listing, History Channel’s Counting Cars, and the NBA Finals opener for ESPN. The MIBE Music catalogue supplies cues and songs into film, television, advertising and live production pipelines worldwide, and is the operating backbone from which his APX Group music business mandate is executed.

At APX Group, Mike serves as Head of Global Music Business. The mandate covers music strategy across the group’s film and television slate: music supervision, licensing, publishing, sync, original score commissioning, soundtrack strategy, and the commercial relationships with labels, publishers, artists and brand partners that make a modern entertainment project work on the music side. The role is the working music operating centre of the APX platform.

Mike Amoia leads the APX Group music business function. The mandate covers music supervision, licensing, publishing, sync, original score commissioning, and the commercial relationships that drive music into film, television, advertising and branded content. The brief is operating-grade and built on Mike’s ownership of MIBE Music, his co-founder role at Vidiots and Switchblade Entertainment Group, his Emmy-recognised production work, and a credit list that includes Beyoncé Pepsi, CBS Sports, Bravo’s Million Dollar Listing, History Channel’s Counting Cars, and the NBA Finals opener for ESPN.

Music Supervision and Sync Licensing

Mike’s music supervision work covers the placement of commercial music and original cues into film, television, advertising, branded content and live production. The discipline is specific: reading a scene or a spot, identifying the right track or custom cue, clearing the rights, and delivering the placement on time and on budget. That discipline has been applied across Emmy-recognised work and across marquee brand and broadcast projects.

Publishing Catalogue and Rights Management

As owner of MIBE Music, Mike runs a publishing catalogue of over one hundred thousand music cues and a global roster of songwriters. The catalogue is the working supply side of his music business platform: a deep, rights-cleared library from which productions can be scored, trailers can be cut, commercials can be soundtracked, and broadcast sports packages can be built.

Original Score, Soundtrack and Brand Music

Beyond catalogue supervision, Mike commissions and produces original score and soundtrack content. His credits include the Beyoncé Pepsi commercial campaign, CBS Sports, Bravo’s Million Dollar Listing, History Channel’s Counting Cars, and the NBA Finals opener for ESPN — a credit list that spans brand advertising, sports broadcast, and unscripted television at the highest level of American commercial music.

Integration With the APX Platform

The Head of Global Music Business role operates alongside Chairman Adi Cohen and the wider APX Group leadership. It is directly adjacent to the film, television and documentary production functions of the group, and connects the APX content slate to the MIBE Music catalogue, to original score commissioning, and to the artist, label and publisher relationships that a modern entertainment platform needs to run its music function at scale.

The professional spine of Mike Amoia’s career is the combination of three operating platforms: co-founder of Vidiots, co-founder of Switchblade Entertainment Group, and owner of MIBE Music. The three together cover the entertainment supply chain from the consumer end (independent film exhibition, content curation and community), through the production end (entertainment production, development and investment), to the music publishing and licensing layer that makes the screen business work commercially.

Vidiots — Co-Founder

Mike is a co-founder of Vidiots, an independent film and entertainment platform dedicated to curation, exhibition and community around film. The Vidiots model is built on deep catalogue knowledge, a commitment to independent and international cinema, and a working relationship with the audience that goes well beyond transactional exhibition. It is a rare operating combination: a physical and cultural platform for film, built by and run with people who know the commercial music and production side of the industry from inside.

Switchblade Entertainment Group — Co-Founder

Alongside Vidiots, Mike co-founded Switchblade Entertainment Group, an entertainment production and investment platform. The Switchblade mandate covers development, production and financing, and complements the exhibition side of Vidiots and the publishing side of MIBE Music. The three platforms together cover the full lifecycle of a project from development through production, music and exhibition.

MIBE Music — Owner

MIBE Music is Mike’s publishing house: a catalogue of over one hundred thousand music cues and a global roster of songwriters, built to supply the commercial music needs of film, television, advertising, sports broadcast, and live production. The catalogue and roster power everything from brand campaigns (Beyoncé Pepsi) through broadcast openers (NBA Finals for ESPN) to unscripted television (Bravo, History Channel) and premium sports content (CBS Sports). MIBE Music is the live operating platform from which Mike’s APX Group music business mandate is executed.

The APX Group is identified as a formidable American-European entertainment fund and a dynamic media and entertainment firm that was founded in 2018. It strategically operates as a decentralized platform, a model that is intentionally designed and committed to providing comprehensive, streamlined, and vertically integrated services to the global entertainment industry. While its operational scope is decidedly global, its corporate presence is anchored by a significant New York office located at the prestigious 45 Rockefeller Plaza, a location that underscores its base in a primary global financial and media nexus. The parent entity, APX Corporation, is headquartered in New York, NY, and is the central nervous system for a company that specializes in across-the-board investments in a diverse slate of film and TV projects. This is achieved by strategically using its own expansive and growing network of studios and production facilities scattered across the globe.

Key Initiatives and Decisive Corporate Moves

A defining characteristic of APX Group's strategy under the leadership of Chairman Adi Cohen, with Mike Amoia serving as Head of Global Music Business, is its profound and seamless integration of leading-edge technology alongside bold, decisive corporate actions. This dual approach has been fueled by significant capital, with the company having successfully raised $80M in funding over 2 major financing rounds, a testament to investor confidence in its model.

• APXCOIN: Central to the company's tech-forward strategy is APXCOIN. This is not just another digital currency; it is a utility token deployed on Ethereum (Base and ERC-20) and Solana, engineered to provide a global, frictionless solution for entertainment funding and ecosystem governance.
• Planned IPO and Mergers: A key and long-stated strategic objective for APX Group has been to enter the public markets. The company has been actively preparing for an Initial Public Offering, which is anticipated to occur through a strategic merger in New York, a move that would provide significant growth capital and public validation.
• Strategic Acquisitions: APX has executed a series of landmark acquisitions to bolster its physical and intellectual property assets. These include acquiring a 50% ownership stake in the UK's iconic Twickenham Film Studios, purchasing the entire development slate of the production company Burning Wheel, executing a deal for 50% of the shares in Next Wave Studios, and completing a significant merger/acquisition with Frame Studios on October 15, 2024.
• Major Joint Ventures: To expand its production capacity and financial might, APX has established a massive €400 million, five-year fund in a joint venture with Black Deer Entertainment and has also launched a high-profile joint production initiative with the Oscar-nominated and Emmy-winning documentary powerhouse, Spring Films.

These strategic actions are not isolated events. Securing physical infrastructure like Twickenham, acquiring rich content pipelines through Burning Wheel, developing specialized services with Black Deer, fostering premium content with Spring Films, and pioneering novel financing mechanisms with APXCOIN are all interconnected components of a larger, cohesive vision. Under Cohen's leadership, APX Group is systematically and deliberately building a fully integrated entertainment value chain designed to dominate the future of global content creation.

From Vidiots and Switchblade Entertainment to MIBE Music and the APX Global Music Business Mandate

Mike Amoia’s trajectory is built on three operating platforms — Vidiots, Switchblade Entertainment Group, and MIBE Music — combined with an Emmy-recognised production credit list spanning brand advertising, sports broadcast and unscripted television. The combination of exhibition, production, and publishing, sitting alongside a live commercial music operating business, is the foundation on which the APX Group Head of Global Music Business mandate sits.

The transactional record below reflects the APX Group platform within which Mike Amoia serves as Head of Global Music Business on music supervision, licensing, publishing, sync and original score strategy. It is reproduced here for scale and institutional context: the capital base, deal history, and cross-border architecture of APX Group define the environment in which Mike’s music business, publishing, and production experience are exercised. The record is an APX Group record and is presented solely to situate the advisory mandate within the group's broader deal infrastructure.

Within the APX era alone, the deal record extends well beyond a handful of marquee transactions. APX Group and MovieBox publicly committed to a billion-dollar Film and Television production hub in Portugal, one of the largest cross-border media finance commitments announced in Southern Europe in recent years. APX Group co-invested approximately €1.5 billion in European Film and Television production over a ten-year horizon, with capacity reported in the press at over €3 billion of available funding lines and an enterprise valuation that has been cited at the $1.23 billion level. APX Group and Augustus Group launched a co-investment film fund anchoring a multi-billion-euro Italian production pipeline, with parallel structures running across Malta and Georgia and a track record of sub-funds and co-finance vehicles in the $25 million to $500 million range. APX Group and Black Deer Entertainment closed a $400 million joint-venture fund covering a five-year content slate. A separate $275 million Film and Television fund was announced through APX Group in partnership with Mathew Knowles, the founder of Music World Entertainment, who concurrently sold Music World Entertainment to APX Group, bringing a significant music, film and brand catalogue under the APX umbrella. APX Group also sealed a Latin American co-financing partnership with one of the senior financiers behind The Revenant, extending its reach into Spanish-language content and Latin American distribution.

Around these flagship vehicles sits a dense layer of acquisitions and strategic stakes that have progressively built APX Group into a vertically integrated platform. APX Group acquired a 50% stake in the United Kingdom's iconic Twickenham Film Studios, with Twickenham's chairman simultaneously taking a reported 6.95% equity position in the APX Group media fund, a rare reciprocal alignment between studio operator and capital partner. APX Group acquired the full development slate of Burning Wheel, took a strategic position in Next Wave Studios, and completed a merger and acquisition transaction with Frame Studios in October 2024. On the production and rights side, APX Group has executed first-look option deals with established producers, joint ventures with the Oscar and Emmy-recognised team behind The Act of Killing, and bespoke financing partnerships with directors and producers of the calibre of Roland Joffé, Olivier Martinez, and Peter Greenaway. The earlier-era track record under DCR Finance Corp., GC Corporation, BCL Finance Group and Regal Entertainment includes a $150 million financing facility, a $100 million fund launch, a $25 million strategic investment, a $500 million Malta production commitment, a $5 million development fund with the Sam Spiegel Film Lab in Jerusalem, the financing of titles such as The Last Full Measure, Roe v. Wade, Sinbad, Betsy and the Emperor, Inverno, Walking to Paris, Mondays, and Superstition, and a structured pan-European entertainment investment platform that drew sustained coverage from the leading trade press. Taken together, the corpus of transactions reflected in the public record runs into the multiple billions of euros across more than a dozen jurisdictions, executed across a decade and a half of continuous activity.

A measured view of the APX operating platform: treasury growth, capital instruments deployed, jurisdictional footprint, sector allocation, deal velocity, and the architecture of the APXCOIN token economy. Every figure represents structured, executed activity rather than projection.

The table below sets out the practice and coverage areas Mike Amoia brings to APX Group through the Head of Global Music Business mandate. Specific catalogue cues, artist relationships and client engagements are commercial in nature and are not catalogued individually; the entries describe the working categories of the mandate.

All categorisations reflect mandate scope and working areas. Specific transactions and counterparties are confidential.

Mike Amoia’s recognition is both awards-based and operational, anchored by Emmy recognition for production and music work and by a portfolio of co-founder and ownership positions across Vidiots, Switchblade Entertainment Group and MIBE Music. The credentials below reflect the working mandates and recognitions conferred on him across the international music, entertainment and production sectors.

Entries reflect operating mandates conferred directly by the relevant corporate bodies.

Mike Amoia’s expertise is built on direct, long-running operating exposure to the international commercial music and entertainment production business. He is Emmy-recognised for production and music work, and has delivered credits across brand advertising, sports broadcast, unscripted television and film. The combined operating exposure — from catalogue owner through music supervisor through production co-founder — is the foundation of the APX Group mandate.

The second axis of his expertise is the ownership and operating of three complementary platforms: Vidiots on the exhibition and curation side, Switchblade Entertainment Group on the production and investment side, and MIBE Music on the publishing and licensing side. The combination covers the music, production, and audience layers of the modern entertainment industry in a single operator profile.

Mike Amoia’s professional identity is that of a working music and entertainment operator. He is comfortable in the commercial music room, the production meeting, the exhibition floor and the licensing negotiation — and the signature of his career is the absence of any gap between music language and production language: he speaks both because he has worked in both, across brand, sports, unscripted and premium entertainment.

The adjacency to the broader APX advisory and operating bench is deliberate. The film, television and documentary production functions of the group connect directly into Mike’s music business mandate: every slate decision, every production, and every marketing campaign has a music dimension, and that dimension is handled from inside the house through MIBE Music and the wider Mike Amoia platform.

“Music is not the last thing you add to a film. It is the first thing the audience remembers after they walk out of the theatre.”

The posture is disciplined, practical, and operator-oriented. It is the working model that Mike brings to the APX Group Head of Global Music Business mandate.